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10 Steps to SEO Success


I recently posted an overall four step SEO process and thought most people would want a more detailed, step-by-step process we go through. So I wrote a new article, Optimize Your Website in 10 Steps, for our local Chamber of Commerce newsletter and wanted to post it here as well.

Our proven success has showed that these two points are the most important.

  1. Planning – Every task, even the smallest, needs to have a goal or objective. Basically, ask yourself, what is the purpose or objective of the website or page(s)? Do you want people to make a purchase? Sign up for a newsletter, or just provide information? Figure out what ‘action’ you want the visitor to make when visiting your website.

  2. Building a Keyword List – After you’ve established an overall objective, you will need to create a keyword list. Identify all the keywords that are relevant to your objective. To find some of these keywords: review your current website, marketing materials, website statistics and customer inquires.

There are other factors to consider when optimizing, such as linking and overall popularity of the website, but I have seen many sites rank very high with just some simple planning and keyword selection.

Good luck in your marketing efforts and have a great weekend. It’s football season, so you know where I’ll be.

View the full length article on how to Optimize Your Website in 10 Steps

Mike Swartz says, “Check it Out”.

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