5 Lessons Learned From Running My Own Business

I’ve owned my business now for a number of years and through those years I’ve learned a lot. Some of the more important things I’ve learned running my own business are:

1. Be Persistent
   I changed careers early on from manufacturing to technology. I spent nearly 6 months following up for an informational interview for Bank of America. Then one day, I got a call to come in for a job interview. I got the job. My boss said he hired me because of my persistence. Don’t give up. Persistence through the ups and downs has kept my business alive.
2. Follow Up
   Don’t wait for them to call you back. The most important feedback I can give is to always follow up. The majority of our sales are completed because we’ve followed up with our customers. Did you receive a referral? Don’t wait…follow up.
3. Be Personable
   I have been told that the reason why a customer has selected our firm is because they found us personable and trustworthy. How can I be personable over the phone? Grab a mirror and smile. You’ll be amazed how you’re perceived on the other end of the line.
4. Solve the Problem
   Business is about problems. Learn and listen to your customer. What problems are they having? Each customer has a different problem and it’s up to your business to figure out a solution.
5. Make an Offer
   If you don’t make an offer, they’ll never say yes. Sure they may say no, but ‘no’ is a response and you can always negotiate the offer presented.

What have you learned in your career or business? What has made you a success? I’d be happy to hear.