Hope your weekend was good.
I just read an article in Information Week about how 5 executives are using blogging to their personal and professional advantage. The author offers 5 tips. I thought Iâ€™d add my 2 cents worth.
Tip #1: Use Your Clout
Be the expert. That is the beauty of the blog. Writing about what you know considers you an expert.
Tip #2: Donâ€™t Mix Work and Play
Have a focus or theme to your blog. There are over 8 million blogs (and growing). Yours better be unique.
Tip #3: Keep it Human
Your human, keep it that way. The internet is a very impersonal environment. Blogs provide a more personal side.
Tip #4: Find the Time
This is an important one. If you donâ€™t have the time to write, people wonâ€™t take the time to read it. And thatâ€™s the whole point, isnâ€™t it?
Tip #5: Donâ€™t Be Afraid to Take Stock and Eat Crow
You know your own boundaries. If youâ€™re putting it out there, you better be ready to accept responsibility. What you think may not be what you want to write.
â€˜til next time.