Is it worth making a few website improvements or completely redesigning the entire website? Depends...we chose website improvements.
When we talk about web design, we’re usually talking about usefulness rather than beauty (but usefulness can be a beautiful thing).
Check out IKEA’s image rollover for their products. What a great idea!
IKEA shows the product, and on rollover, IKEA shows the product in its natural setting (your home perhaps).
That is a great example of using an image to your advantage.