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Learning From Others

I just received an email from the editors at VARBusiness magazine, asking me to participate in their Exclusive Ad Study on the effectiveness of specific advertisements. What I found most helpful was applying the principles of good design to the advertisements and seeing if they were really effective to me.
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The Phish Are Still Biting

It still surprises and amazes me that some people are still getting sucked into the phishing scams. Maybe I haven’t received anything too sophisticated, but I can’t imagine anyone falling for the latest one I received.
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Don’t Ask Jeeves, He Doesn’t Know

I just did a search on Ask Jeeves to test a customer’s keyword and website placement results compared to Yahoo’s. Ask Jeeves’ results show a PDF file we removed from the customer’s website months ago. Ask Jeeves better ask what’s goin’ on?
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