Web Marketing Archives - Page 4 of 5

Build Your Identity Into Your Product

What is your point of difference? What makes your company, product or service different or better than your competition? Your point of difference depends on two things - whether you have a Purple Cow or not.

Your Billboard to the World

Think of your website as a billboard to the world, with people surfing the internet at speeds of up to 65 mph.

Target Your Search

Which search engine does your customer use? Whichever one gives them the best result.

Yahoo’s Ridiculous Pay Inclusion Policy

For a fee, Yahoo will "consider" your website for inclusion into their web directory.

Power Internet Search Engine Marketing Seminar

I just completed presenting our Power Internet Search Engine Marketing seminar. Thank you to everyone who attended.

From Contact to Conversion

Getting more traffic and visitors to your website is important, but the ultimate goal is to convert those visitors into buying customers.

You Don’t Have to Pay

April 13, 2005
mswartz
SEO, Web Marketing
0 Comments

While at tonight's Alameda Chamber mixer, a fellow member wanted to know how to get her website listed with the search engines without having to pay.

5 Tips For Business Bloggers

March 14, 2005
mswartz
Web Marketing
0 Comments

I just read an article in Information Week about how 5 executives are using blogging to their personal and professional advantage. The article offers 5 tips. I thought Iâ€™d add my 2 cents worth.

Alert! Another Advantage of Google

An excellent resource for us web developers and web optimizers - Google Alerts. Itâ€™s a great tool after youâ€™ve just launched a new website or update.

Blogging For Business

February 3, 2005
mswartz
Web Marketing
0 Comments

An article I wrote for the Alameda Chamber of Commerce Newsletter was published today and I wanted to share the full article and an excerpt about the benefits of blogging for your business.