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There are still some SEO (search engine optimization) myths out there. One is to not include “stop words” in your keyword optimization strategy. From our own research this canâ€™t be farther from the truth.
Stop words…whatâ€™s that? Stop words are words that are very common in our language: a, is, to, how, the. When you do a search on Google, Google says they donâ€™t include stop words in the search results â€“ too common (If you add quotation marks to your words/phrases, then Google will include stop words in your results).
Our Own Research Indicates to Include Stop Words
Ask Jeeves includes them; displaying them in bold. Yahoo definitely pays attention to most stop words. It doesnâ€™t look like MSN does though. The simplest test is to add stop words to your copy, perform a search with them – and without them – and see where your page is positioned in the results.
In essence, donâ€™t think that not including stop words will get you higher. If itâ€™s basic to our common speak, itâ€™s good to keep them in. Remember, design websites for humans first, search engines second. We all use stop words when speaking or writing, so why wouldnâ€™t the search engines.
Though Google may not index stop words (without quotes), other search engines do. And although Google may be #1 and the most popular, you cannot afford to leave the other engines out of your optimization campaign.
Mike Swartz says, “Check it out.”