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Effective Use of Email

I subscribe to Baseline magazine and once in a while an article will jump out at me that I think is worth reading. Baseline interviewed Mark Cuban, billionaire, and owner of the Dallas Mavericks basketball team. Cuban says he manages his businesses, his social relationships and even his press interviews by e-mail.

Intriguing I thought. He mentions a few ways of how he effectively uses email. When a billionaire speaks, I listen. ;-)

  1. “Keep your email messages short and to the point”. I completely agree. Sometimes I do not receive all the answers when I ask too many questions in an email.
  2. “Respond first to those who want to spend money with your company”. Pretty obvious. Also don’t forget to treat your existing customers with this same respect.
  3. “Email serves as a tickler file and relationship history”. If we need approval on a new design, we will always ask via an email to keep it on record. I will sometimes change the Subject line when I reply to help with retrieving archived emails.

Even with all the spam and viruses plaguing our email systems, email is still one of the most effective communication tools.

Read the full interview with Mark Cuban at Baseline magazine.

Mike Swartz says, “Check it out”.

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