Our client, In Spirit Remedies, just let us know she's received 5 clients so far in less than 3 weeks since launching the website.
Hello. Hope you had a good weekend.
Mine was pretty good. On Saturday evening I met with a client of ours for dinner at the New Zealander here in Alameda. Excellent food and company. We got to talking and Jim (our client) mentioned that he has received 3 new patients this week from his website. He said they all found him on Google.
This just goes to show that optimizing your website for the search engines can have a significant benefit and impact to your organization and bottom line. But what I thought was more important – even more important than getting more traffic to his website – is that the people who found Jimâ€™s website trusted it enough to make the contact and call for an appointment.
A Trusted Website is a Profitable One
It’s one thing to get listed at the top of the search engines and receive more traffic to your website, but itâ€™s another when those visitors become paying customers. Your website has to be trustworthy and credible enough before your visitors are going to think about making contact. There are a few simple ways to accomplish this credibility:
- Show the benefits of your service or product.
- Provide a real world feel. Include real life images, pictures of your staff, etc.
- Show your expertise and why your organization is unique.
Itâ€™s important to get your site higher in the search engines and thus more traffic to your website, but the ultimate goal is to convert that traffic into paying customers.
Have a great week.