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Hello and Happy Thanksgiving.
If anybody is reading this, I’m surprised. Right now just about everyone is preparing for Thanksgiving and probably reading blogs about how to cook a turkey. Anyhoo, if you are reading this, thank you. 😉
I was checking up on a client’s website positioning in Google for a very popular keyphrase and noticed Google puts a very different distinction or interpretation on the words: “woman” and “women”. My client’s website appears #4 when using “woman” in the keyword phrase, but if I replace it with “women” – which is the word I want to optimize for – her website doesn’t even appear on the first page of results. Hmmm?
My client wants more women, not just one woman to find her site, if you know what I mean. What’s crazy is that the word “woman” doesn’t appear anywhere on my client’s website. What is Google indexing? Nothing, it’s interpreting, which is a very big distinction.
My lesson for the day
I didn’t realize Google put so much emphasis on these two words or the differences between them. I guess you learn something new everyday, especially learning Google not only indexes the words on websites, but tries to interpret those words with your search. I guess this is what you call relevancy.
I hope everyone has a great Turkey Day.
My thanks to everyone who has supported, supports and will support MJS Web Solutions. Our success wouldn’t be possible without yours. Thank you.