Google is Still The Leader in Search

Google continues to dominate the web search environment.

According to the Internet metric company Hitwise, “more than 72 percent of American searches were conducted with Google; meanwhile, a little under 18 percent used Yahoo, and just more than 5 percent used Windows Live Search”.

View Report (.pdf)

Back in 2006, Google controlled around 43% of the search market.

The reason why more people go to Google to search is because Google delivers. How many times has Google NOT found what you’re looking for? For me? Very few.

I’ve continued to say and will as long as Google dominates the market, “Optimize for Google First“.