Is it worth making a few website improvements or completely redesigning the entire website? Depends...we chose website improvements.
I recently wrote about the biggest mistake you can make on your website. Well, I found another example.
I needed to call Bank of Alameda, so I went to their website. Upon visiting the homepage, I was unable to locate their phone number. After, what seemed like a long minute, I found the Contact Us link, in small print at the top of the page.
It’s funny. I just noticed in the top far right corner, the menu asks, “Can we help you find something?”. Yes, your phone number.
Make it Easy
Many people are going to want to contact your company. Give them every opportunity. The easiest way to do this is by adding your phone number on every page of your website.
If you’re unwilling to add a phone number, at least add a large Contact Us button or provide some clue as to how to make contact with your company.