They tricked me. I don’t want to be treated this way from my email newsletters.
I just received an email – below – from Vertical Response with the Subject: Is there such a thing as too much business?
“Yes, if it’s the wrong kind of business.”
I was going to submit my comments above but no where in the email was the answer OR the question.
At least match the Subject line to a Headline or Story or I’m not going to read the email.
I didn’t. It’s been deleted.
If you’re not going to deliver, don’t bother.
Please. When you write your Subject line deliver on your promise. Don’t trick your users or try to give them something that’s not. They won’t read it.