How Intelligent is Your Website Target Audience?

Not as smart as you may think.

When writing content for the web, it’s always a good idea to create a few customer personas.

While writing personas one of the criteria is determining your audience’s age, demographics and education level.

You may think you need to write smart. Guess again.

“federal government sites must take extra steps to be easy to use. The sites need to use sixth- or seventh-grade-level language” says Bill Gribbons of Bentley University.

Gribbons also says, “Studies show health care sites for the public, for example, are written at 12th-grade level and above”

Read more at Federal Gov’t Web Sites, Good And Bad