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Keywords and Your Website
If you want more traffic to your website, it’s critical your website contains keywords. Keywords are terms or phrases users type into their favorite search engines to find your website.
Find out how often people search for a certain term or keyword in the search engines. And what other words people type in that are associated with that particular keyword.
Just type in a term or keyword and check out its ranking. So for all accounting firms, you would type in “cpa” (without quotes). Notice all the other keywords associated with cpa? Now start targeting your audience.
Next download Google Monitor. Just enter your targeted keywords and website address into Google Monitor and it will tell you your placement in Google’s search results. Are you in the top 100? Is it time to change that?
And of course…don’t forget…
Mike Swartz says, “Check it Out!”
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