The California Consumer Privacy Act (CCPA) goes into effect January 01 2020. What is it and is your business prepared?
I was searching for a really old album (you know vinyl record) but Google’s search results were giving me mostly information about the album. I wanted to make a purchase.
And then I remembered Yahoo Mindset. With Yahoo Mindset you can analyze your search based on whether you’re shopping for an item or researching it (i.e. commercial or more informational).
I tried it and it did point me in the right direction most of the time. Granted it’s in beta mode, but it’s a start.
There will definitely be more of this kind of personalized search in the future. Search is all about relevancy and giving the searcher the best results possible.
Mike Swartz says, “Check it Out”.