Is it worth making a few website improvements or completely redesigning the entire website? Depends...we chose website improvements.
Make Your Website Work For Your Business AND Your Visitors
I go to these online internet banking sites, and the only reason I really go is to login and pay my bills. Most of these sites have tons of links on the homepage for new customers, but really nothing for the returning customer – me.
To get more business from me, these sites should put an ad or announcement or any kind of attention getting device near the login area and/or after I login (Bank of America has started doing this. Paypal does it as well). What else would a returning customer want? They need to ask this question – then use the tip above.
![]() Bank of America |
![]() US Bank |
![]() Capitol One |
It’s amazing how much crap is on each homepage. Where does one really begin? There is so much to choose from.
Where do I go first? I go to sign up, that’s it. There were a couple of times I checked out information on credit cards, but I usually will call if I need anything else.
I guess the lesson here is to make your website work for your business AND your visitors, especially if they’re your customers.
Cheers.
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