Challenge
Mitsui Global Investment, a venture capital firm and Mitsui & Co. partner, needed a fresh new website.
The old website provided quality content but needed to be easily accessible and arranged in a more streamlined manner. The new website would have to showcase value and include some personality but still retain a professional and sophisticated look and feel.
The old website was built under a proprietary CMS (Content Management System) and a challenge to maintain and manage. Mitsui & Co. Global Investment, Inc. needed to migrate off the current platform and develop the new website under the WordPress CMS platform for a more modern and easier to maintain website.
Our Solution
At MJS we never begin a project without proper planning. Designing a new website for Mitsui Global Investment wasn’t any different.
The two main goals were (1) improve company recognition (2) and generate authentic leads. We learned that most website visitors already had heard of Mitsui and would visit the website for verification. New visitors would need to learn more about the company and their successes. Hence the opening homepage included an attention-grabbing headline and image of what Mitsui stood for and just below, above the fold, an About Us section that emphasized company accomplishments.
It was important to Mitsui to show potential clients the company was very active, so a news block was added and some of their most recent and successful projects.
Interior pages also following the goals above. The Projects page showcases all the company’s Mitsui has worked with. The section/page goal was to present high-level content with a bit of flair.
An incredible undertaking was developing the site for multi-languages and ensuring each page, including mobile devices, was equally presented thoroughly. The site is like three (3) sites in one.
