Make sure you open an external link and PDFs in a new tab/window. It's good website usability.
Remember a blog or two ago, I mentioned about how to NOT title your Subject line…well this subject line from Click-Z got my attention:
E-Commerce Equals Convenience, Risk to Consumers
An important finding for those who have online shopping sites or selling anything online.
This can be avoided, you know.
You can increase sales by putting your customers at ease with their online transactions. If they’re concerned, tell and show them why they don’t have to worry.
- Tell your customers you care about security: That you don’t keep their credit card numbers online
- Show your site has security: Add logos and links to companies that provide security for your website
Check out PayPal’s homepage. Notice how PayPal tells and shows their customers about online website security.