Provide trust. Use a personal greeting in your email newsletters or your customers may think your legit email is spam or phishing email.
I just received an email from Sprint asking for a survey and in return $10 off my bill. Great I thought until I looked a little closer to the email.
There were a few red flags (outlined below) which ultimately made me delete the email.
- The Dear field doesn’t include my name. It’s the code to insert a name.
- Poor email layout. Out of place vertical and horizontal gray bars.
- Again, poor email layout. Bullet points are inconsistent.
- Font throughout email is Times New Roman; an internet or email default font. Not professional at all.
They did get a few things right which gave me pause, but I still deleted the email.
- I do own a Galaxy S III
- And my phone number
If you want to get your customer base to read or engage with your email you better perform a few tests before sending it out. Clearly Sprint did not do this…if the email really was from Sprint.