Small Website Changes Can Have a Big Impact

Insightly, [abbr title=”Customer Relationship Management”]CRM[/abbr] software for small businesses, recently updated their login page. The left side, before, had a lot of text which I never bothered to read. The new left side layout (see before and after below) now includes 3 bullet points, with icons, which grabbed my attention straight away instead of a blob of text.

I paused and actually read each bullet before logging in.

This is good website usability. Very simple and clear headings with a short sentence to inform.