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I just came back from the library with two new books to read: “The Successful Investor“, by William J. O’Neil and “How to Trade in Stocks” by Jesse Livermore. The Successful Investor was written in 2004. Mr. Livermore’s book was written in 1940…yes 1940.
It’s amazing. The principals of trading stock in Jesse’s book, written in 1940, still apply today. It’s the technologies (i.e. internet) to trade those stocks that have changed.
The same can be said about marketing and SEO. Marketing principals have remained the same throughout history, but technologies to implement those marketing principals keep evolving (i.e. the internet and search engine optimization).
The goal of marketing is to attract your customer and convert them, right? Well SEO is just a new way of attracting that customer.
P.S. Another book I picked up was Winning Results with Google Adwords.
Have a great day.