Is it worth making a few website improvements or completely redesigning the entire website? Depends...we chose website improvements.
I was just looking through a Nolo Press book about property agreements and noticed how fast I was able to find the information I was looking for.
Using the Table of Contents, I was able to quickly and easily find what I was looking for. It was arranged very systematically, similar, I thought, to how a website, particularly your homepage, should work.
How a Website Should Work
Your homepage is basically a table of contents of what you want to show your visitors. They scan for what they’re looking for, “click here” to proceed further and they’re done. This is how a website should work: Give me useful information quickly and easily.
Show your website visitors what you have to offer, present it in a logical fashion and notice the inquires and more contacts you receive.