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Who Am I?

However you feel about Microsoft, they hit the nail on the head with their Windows App Development Store homepage.

Microsoft App Store Buttons
Microsoft App Store Buttons

Notice how they’re asking the visitor who they are and giving them a choice. They’re not telling the visitor who they are.

Microsoft App Store
Microsoft Development App Store

This is a example of excellent web design…focusing on your visitor and not yourself. No one cares about you, they only care about their problems and if you can fix them.

I especially like the “I build iOS apps” button. Microsoft is not denying the fact that this is a huge market and worthy of first placement.

Lesson Learned

Find out who is your target market and market to them…directly.

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